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ISBN: 067104642X / ISBN-13: 9780671046422

Permission Marketing: Turning Strangers into Friends and Friends into Customers

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Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional ... Show synopsis

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  • Permission Marketing: Turning Strangers Into Friends and Friends Into Customers (Simon & Schuster Sound Ideas) – Audiobook cassette (1999)
    by Seth Godin

    Permission Marketing: Turning Strangers Into Friends and Friends Into Customers

    Audiobook cassette, Simon & Schuster Sound Ideas
    1999
    English

    ISBN: 067104642X
    ISBN-13: 9780671046422

    The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as ... Show more

  • 1. Audiobook cassette, Simon & Schuster Sound Ideas, 1999

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  • 2. Audiobook cassette, Simon & Schuster Sound Ideas, 1999

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  • 3. Audiobook cassette, Simon & Schuster Sound Ideas, 1999

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  • 4. Audiobook cassette, Simon & Schuster Sound Ideas, 1999

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  • 9. Audiobook cassette, Simon & Schuster Sound Ideas, 1999

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  • 10. Audiobook cassette, Simon & Schuster Sound Ideas, 1999

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