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With case studies that demonstrate what Web 2.0 is and how it works in different business situations, this book illustrates how todays Web ...Show synopsisWith case studies that demonstrate what Web 2.0 is and how it works in different business situations, this book illustrates how todays Web technologies and uses are changing the way companies communicate, interact, and make money.Hide synopsis
Web 2.0: A Strategy Guide (O'Reilly Media) – Hardcover (2008)
by
Amy Shuen
Hardcover, O'Reilly Media 2008
English
243 pages
ISBN: 0596529961 ISBN-13: 9780596529963
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, "Web 2.0: A Strategy Guide" illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the ...Show moreWeb 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, "Web 2.0: A Strategy Guide" illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned 'word of mouth' becomes hypergrowth."Web 2.0 : A Strategy Guide" demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value; Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of; social network effects can support a business-ever wonder how FaceBook grew so quickly?; and, businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web. Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, "Web 2.0: A Strategy Guide" explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.Hide
Title: Web 2.0: a Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations Author:Amy Shuen ISBN-13:9780596529963 ISBN:0596529961
Description:Fine. This copy appears to be in nearly new condition. Free...Fine. This copy appears to be in nearly new condition. Free State Books. Never settle for less.
Title: Web 2.0: a Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations Author:Amy Shuen ISBN-13:9780596529963 ISBN:0596529961
Description:Fine. Excellent condition with minimal visible wear. Biggest...Fine. Excellent condition with minimal visible wear. Biggest little used bookstore in the world!
Title: Web 2.0: a Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations Author:Amy Shuen ISBN-13:9780596529963 ISBN:0596529961
Title: Web 2.0: a Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations Author:Amy Shuen ISBN-13:9780596529963 ISBN:0596529961
Description:Fine. Almost in new condition. Book shows only very slight...Fine. Almost in new condition. Book shows only very slight signs of use. Cover and binding are undamaged and pages show minimal use. Millions of satisfied customers and climbing. Green Earth Books is the name you can trust, guaranteed. Spend Less. Read More.
Title: Web 2.0: a Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations Author:Amy Shuen ISBN-13:9780596529963 ISBN:0596529961
Description:Fine. Book almost like new. Cover and pages are undamaged. A...Fine. Book almost like new. Cover and pages are undamaged. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.
Title: Web 2.0: a Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations Author:Amy Shuen ISBN-13:9780596529963 ISBN:0596529961
Title: Web 2.0: a Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations Author:Amy Shuen ISBN-13:9780596529963 ISBN:0596529961
Title: Web 2.0: a Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations Author:Amy Shuen ISBN-13:9780596529963 ISBN:0596529961
Description:Very good. This copy shows very minor wear. Free State Books....Very good. This copy shows very minor wear. Free State Books. Never settle for less.
Title: Web 2.0: a Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations Author:Amy Shuen ISBN-13:9780596529963 ISBN:0596529961
Description:Very good. Book has appearance of light use with no easily...Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Green Earth Books is the name you can trust, guaranteed. Spend Less. Read More.
Title: Web 2.0: a Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations Author:Amy Shuen ISBN-13:9780596529963 ISBN:0596529961
Description:Very good. Nice condition with minor indications of previous...Very good. Nice condition with minor indications of previous handling. Book selection as BIG as Texas.
