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ISBN: 0547386079 / ISBN-13: 9780547386072

Imagine: How Creativity Works

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The profound mysteries of creative thought have long intimidated the world's finest brains. How do you measure the imagination? How do you quantify ... Show synopsis

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  • Imagine: How Creativity Works (Houghton Mifflin Harcourt (HMH)) – Hardcover (2012)
    by Jonah Lehrer

    Imagine: How Creativity Works

    Hardcover, Houghton Mifflin Harcourt (HMH)
    2012
    English
    279 pages

    ISBN: 0547386079
    ISBN-13: 9780547386072

    Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the "New York Times "best-selling author of "How We Decide" comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes ... Show more

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