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ISBN: 0547247990 / ISBN-13: 9780547247991

How We Decide

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From the acclaimed author of "Proust Was a Neuroscientist" comes a fascinating look at the new science of decision-making. Lehrer explores two ... Show synopsis

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  • How We Decide (Mariner Books) – Trade paperback (2010)
    by Jonah Lehrer

    How We Decide
    Cover may not depict edition offered for sale

    Trade paperback, Mariner Books
    2010
    English
    302 pages

    ISBN: 0547247990
    ISBN-13: 9780547247991

    The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason--and the precise mix depends on the situation. ... Show more

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Reviews of How We Decide

Overall customer rating: 4.500
Kenneth M

good description

by Kenneth M on Oct 18, 2012

The book was an enjoyable and interesting read. The explanations were mostly believable.

Alissa

Science made fun

by Alissa on May 14, 2009

How We Decide is a great book. It probes the psychology and the biology behind how we make decisions, and what is interesting is that not all decisions are made in the same way. That is in some cases, it's better not to think at all and in other cases it's best to do a whole mess of thinking. Of course, I think I will probably forget which is which and go on making bad decision after bad decision. What makes How We Decide so interesting is all the anecdotal evidence and the scientific research some of it serendipitous into the whole idea of the human brain and how it goes about getting us through all those decisions that life throws in our path everyday. So, how do we decide? Well, the answer is that there is no good answer. In chapter after chapter Lehrer goes on to reveal that our decisions are not based on the things we think they are based on, but there is hope. Readers can figure out ways to make better decisions, though I have a feeling the processes we use to make our decisions are so ingrained that it may be very difficult to shake them off. For example, athletes can perform better by not thinking about their performance, which is kind of like not thinking of an elephant.

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