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This book provides readers with a comprehensive introduction to marketing. Features include an Integrated Teaching System; more emphasis on multicultural marketing, globalization, TQM, ethics, small business marketing; and critical thinking cases and experiential exercises.

Principles of Marketing 1999, Ingram, Cincinnati, OH

ISBN-13: 9780538813686

Hardcover

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Principles of Marketing 1994, South Western Educational Publishing, Mason, OH

ISBN-13: 9780538829823

2nd Revised edition

Hardcover

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Principles of Marketing 1992, Thomson South-Western

ISBN-13: 9780538815321

New edition

Paperback

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