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ISBN: 0538478349 / ISBN-13: 9780538478342

Essentials of Marketing

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This text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. The book features in-depth coverage of ... Show synopsis

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  • Essentials of Marketing (South Western Educational Publishing) – Trade paperback (2011)
    by Charles W Lamb, Joseph F Hair, Carl McDaniel

    Essentials of Marketing

    Trade paperback, South Western Educational Publishing
    2011
    English
    7th ed.
    648 pages

    ISBN: 0538478349
    ISBN-13: 9780538478342

    Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience ... Show more

  • Essentials of Marketing

    1. South Western Educational Publishing, 2011

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