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ISBN: 0521735351 / ISBN-13: 9780521735353

Multimedia Learning

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An evidence based, rigorous text reviewing 12 principles of experimental studies grounded in cognitive theory of multi-media learning.

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  • Multimedia Learning (Cambridge University Press) – Trade paperback (2009)
    by Richard E Mayer

    Multimedia Learning

    Trade paperback, Cambridge University Press
    2009
    English
    2nd ed.
    304 pages

    ISBN: 0521735351
    ISBN-13: 9780521735353

    Although verbal learning offers a powerful tool, Mayer explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In this second edition, Mayer includes double the number of experimental comparisons, 6 new principles - signalling, segmenting, pertaining, personalization, voice and image principles. The 12 principles of multimedia instructional ... Show more

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