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Pay Per Click Search Engine Marketing for Dummies - Kent, Peter

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and ... Read More

Pay Per Click Search Engine Marketing for Dummies 2005, For Dummies, Indianapolis, IN

ISBN-13: 9780471754947

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