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"Hey, Whipple, Squeeze This": A Guide to Creating Great Ads - Sullivan, Luke

What if Bill Bernbach and Hunter Thompson wrote a how-to book on advertising? It would be a searing, very funny cross between an insider's guide to writing great ads and a sendup of all that's heavy-handed, dim-witted, and ineffectual in advertising. This pretty much sums up "Hey, Whipple, Squeeze This" by Luke Sullivan, one of today's most ... Read More

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads 2003, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780471281399

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"Hey, Whipple, Squeeze This": A Guide to Creating Great Ads 1998, John Wiley & Sons, New York, NY

ISBN-13: 9780471293392

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