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ISBN: 0470977647 / ISBN-13: 9780470977644

Onward: How Starbucks Fought for Its Life Without Losing Its Soul

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In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped ... Show synopsis

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  • Onward: How Starbucks Fought for Its Life without Losing Its Soul (John Wiley & Sons Ltd) – Hardcover (2011)
    by Howard Schultz, Joanne Gordon

    Onward: How Starbucks Fought for Its Life without Losing Its Soul

    Hardcover, John Wiley & Sons Ltd
    2011
    352 pages

    ISBN: 0470977647
    ISBN-13: 9780470977644

    In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the ... Show more

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