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"The Dragonfly Effect" shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features ...Show synopsis"The Dragonfly Effect" shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.Hide synopsis
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change – Hardcover
(2010)
by Jennifer Aaker, Andy Smith, Carlye Adler
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change (Jossey-Bass) – Hardcover (2010)
by
Jennifer Aaker, Andy Smith, Carlye Adler
Hardcover, Jossey-Bass 2010
English
211 pages
ISBN: 0470614153 ISBN-13: 9780470614150
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals ...Show moreProven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.Hide
Description:Fair. Some shelf wear, may contain highlighting/notes, may not...Fair. Some shelf wear, may contain highlighting/notes, may not include cdrom or access codes, customer service is our top priority!
Description:Good. Binding solid. Cover shows some wear. Text contains...Good. Binding solid. Cover shows some wear. Text contains moderate interior markings, underlines, or highlights.
Description:Very Good. 0470614153 Has some shelf wear, highlighting,...Very Good. 0470614153 Has some shelf wear, highlighting, underlining and/or writing. Great used condition. We are a tested and proven company with over 700, 000 satisfied customers since 1997. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Description:New. Glued binding. Paper over boards. With dust jacket. 211 p....New. Glued binding. Paper over boards. With dust jacket. 211 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Description:Fine. Glued binding. Paper over boards. With dust jacket. 211 p...Fine. Glued binding. Paper over boards. With dust jacket. 211 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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