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ISBN: 047023959X / ISBN-13: 9780470239599

Multichannel Marketing: Metrics and Methods for on and Offline Success

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No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, ... Show synopsis

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  • Multichannel Marketing: Metrics and Methods for on and Offline Success (Sybex) – Trade paperback (2008)
    by Akin Arikan, Don Peppers (Foreword by), Martha Rogers (Foreword by)

    Multichannel Marketing: Metrics and Methods for on and Offline Success

    Trade paperback, Sybex
    2008
    English
    288 pages

    ISBN: 047023959X
    ISBN-13: 9780470239599

    No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to ... Show more

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