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ISBN: 0470045833 / ISBN-13: 9780470045831

Advertising for Dummies

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For small businesses, effective advertising can mean the difference between fortune and failure. But if you're going to throw your money into ... Show synopsis

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  • Advertising for Dummies (For Dummies) – Trade paperback (2007)
    by Gary Dahl

    Advertising for Dummies

    Trade paperback, For Dummies
    2007
    English
    2nd ed.
    312 pages

    ISBN: 0470045833
    ISBN-13: 9780470045831

    So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place-but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:* Identify and reach ... Show more

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