Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which ...
Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because its cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the no cash on the table principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.
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this book is sort of a "All I've ever learned I've learned in kindergarten" type book. I wasn't sure I would like the book at first, but as I've gotten into it I've learned quite a bit about the psychology behind economic events. The one that struck home was the thought process of returning to a store to report receiving too much change, but never returning if the store failed to charge you for something. it happened to me and I did just as the author said I would. Makes me wonder what I'll do the next time it happens
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