Praised by business people, educators, and scientists for 25 years, this book has been stimulating creativity in millions of readers. This updated ...Show synopsisPraised by business people, educators, and scientists for 25 years, this book has been stimulating creativity in millions of readers. This updated anniversary edition is filled with even more provocative puzzles, exercises, questions, and tips designed to unlock creative thinking.Hide synopsis
A Whack on the Side of the Head: How You Can Be More Creative (Warner Books (NY)) – Trade paperback (1998)
Roger von Oech (Preface by)
Trade paperback, Warner Books (NY) 1998
ISBN: 0446674559 ISBN-13: 9780446674553
Revised and expanded for the 1990s, here is the bestselling creative-thinkingclassic written by America's foremost creativity consultant. Illustrated.Revised and expanded for the 1990s, here is the bestselling creative-thinkingclassic written by America's foremost creativity consultant. Illustrated.Hide
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Too often we, as humans, tend to search for the 'ONE right answer' -- and often we do find a 'right answer.' But this book suggests that we should search for more than a 'right answer' that we should search for several 'right answers' and then select from among them.
I am a computer programmer, by trade, and have often encountered situations that seem to call for 'minor code' changes. As I start making them, the code becomes like a monster, growing more legs and arms, and to say the least overwhelming me. Using some of the ideas presented in this book, I have on occasion removed ALL the code that I had previously written for this change, and approached the problem again with MUCH better results.
We need to step back more often and examine what we are doing from a fresh perspective....and this is what Roger von Oech suggests. I highly recommend the book to all, especially those who don't believe they need it !
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