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ISBN: 0393320375 / ISBN-13: 9780393320374

Michael Jordan and the New Global Capitalism

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One of America's noted historians tells how, by using the image and idea of Michael Jordan, transitional corporations are spreading "the American way ... Show synopsis

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  • Michael Jordan and the New Global Capitalism (W. W. Norton & Company) – Trade paperback (1999)
    by Professor Walter LaFeber

    Michael Jordan and the New Global Capitalism

    Trade paperback, W. W. Norton & Company
    1999
    English
    191 pages

    ISBN: 0393320375
    ISBN-13: 9780393320374

    From basketball prodigy to international phenomenon to seductive commercial deal, Jordan is the supreme example of how American corporations such as Nike have used cutting edge technology to sell their products in every corner of the globe. LaFeber describes how Jordan in particular and sport in general have been absorbed into business. He believes that the ensuing contest between capital and culture will not be peaceful.

  • 1. Trade paperback, W. W. Norton & Company, 1999

    $117.36

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  • 2. Trade paperback, W. W. Norton & Company, 1999

    $117.36

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    Condition:
    New

    Ships from:
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    Description: New. Great customer service. You will be happy!

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