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ISBN: 0393047474 / ISBN-13: 9780393047479

Michael Jordan and the New Global Capitalism

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One of America's noted historians tells how, by using the image and idea of Michael Jordan, transitional corporations are spreading "the American way ... Show synopsis

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  • Michael Jordan and the New Global Capitalism (W. W. Norton & Company) – Hardcover (1999)
    by Professor Walter LaFeber

    Michael Jordan and the New Global Capitalism

    Hardcover, W. W. Norton & Company
    1999
    English
    191 pages

    ISBN: 0393047474
    ISBN-13: 9780393047479

    This is the story of Michael Jordan, the American basketball player, and a company that saw a link between Jordan and a world waiting to buy. The convergence of these forces with the new global media, opened the way for the spread of American cultural domination in dozens of less powerful nations. This book is part biography, part social history and part economic analysis. The author's discussion of Nike's dominance over the world marketplace is often scathing, while his biography of Jordan and the long commercial history ... Show more

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