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ISBN: 0333963652 / ISBN-13: 9780333963654

Winning Reputations: How to Be Your Own Spin Doctor

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"Winning Reputations: How to Be Your Own Spin Doctor" provides practical advice on how to manage your personal PR, in order to develop your career, ... Show synopsis

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  • Winning Reputations: How to Be Your Own Spin Doctor (Palgrave MacMillan) – Trade paperback (2002)
    by Chris Genasi

    Winning Reputations: How to Be Your Own Spin Doctor

    Trade paperback, Palgrave MacMillan
    2002
    English
    208 pages

    ISBN: 0333963652
    ISBN-13: 9780333963654

    This book provides practical advice from the Chief Executive of a major PR firm on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change, he focuses upon reputation as the key to world-class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.

  • 1. Trade paperback, Palgrave MacMillan, 2002

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