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ISBN: 0324113900 / ISBN-13: 9780324113907

Essentials of Marketing with Student CD-ROM and Infotrac College Edition

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This text provides comprehensive coverage of key marketing topics and issues of marketing. The book features in-depth coverage of marketing hot ... Show synopsis

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  • Essentials of Marketing with Student CD-ROM and Infotrac College Edition (Thomson South-Western) – Unknown binding (2002)
    by Charles W Lamb

    Essentials of Marketing with Student CD-ROM and Infotrac College Edition

    Unknown binding, Thomson South-Western
    2002
    English
    3rd Revised ed.
    601 pages

    ISBN: 0324113900
    ISBN-13: 9780324113907

    Essentials of Marketing, 3e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a shorter length. Developed directly from the sixth edition of Lamb, Hair, and McDaniel's best-selling Marketing text, Essentials of Marketing, 3e, is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. ... Show more

  • 1. Softcover, Thomson South-Western, 2002

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  • 2. Softcover, Thomson South-Western, 2002

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