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ISBN: 0321055551 / ISBN-13: 9780321055552

Public Relations: Strategies and Tactics

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Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real ... Show synopsis

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  • Public Relations: Strategies & Tactics (Allyn & Bacon) – Hardcover (1999)
    by Dennis L Wilcox

    Public Relations: Strategies & Tactics

    Hardcover, Allyn & Bacon
    1999
    English
    6th ed.

    ISBN: 0321055551
    ISBN-13: 9780321055552

    Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.

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Reviews of Public Relations: Strategies and Tactics

Overall customer rating: 4.500
owleye

Jaw gaggi'n-eye poppi'n usefull

by owleye on Oct 9, 2009

My pardner gave the book a look see at the table of contents and gave out a pleased scream, and shook my hand so hard it almost came off my shoulder. The book had a few markings here and there, but otherwise it was in very good condition.

Palak

Wonderful Book

by Palak on Apr 6, 2009

Its a wonderrful book for the students as well as for those who want to build a career into public relations.

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