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Comprehensive and current, Public Relations: Strategies and Tactics 9/e helps readers better understand the basic concepts, strategies, and tactics ...Show synopsisComprehensive and current, Public Relations: Strategies and Tactics 9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. In its ninth edition, Public Relations: Strategies and Tactics combines numerous real-life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages readerss to think about creative uses of new media.Hide synopsis
Public Relations Strategies and Tactics (Addison Wesley Publishing Company) – Hardcover (1997)
by
Dennis L Wilcox (Editor), Phillip Auit, Phillip H Ault
Hardcover, Addison Wesley Publishing Company 1997
English
5th ed.
700 pages
ISBN: 0321015479 ISBN-13: 9780321015471
The student edition of PUBLICS: Public Relations Research Software, developed by Glen T. Cameron of the Henry Grady College of Journalism and Mass Communication at the University of Georgia, and Tim Herzog of Two Bits Worth, Inc., is a stand-alone software program designed to help you demystify the public relations research process. Focusing on survey design and analysis, this program can assist you in your coursework as well as your future work in the public relations field! The Student Edition, available for DOS and ...Show moreThe student edition of PUBLICS: Public Relations Research Software, developed by Glen T. Cameron of the Henry Grady College of Journalism and Mass Communication at the University of Georgia, and Tim Herzog of Two Bits Worth, Inc., is a stand-alone software program designed to help you demystify the public relations research process. Focusing on survey design and analysis, this program can assist you in your coursework as well as your future work in the public relations field! The Student Edition, available for DOS and Macintosh platforms, is accompanied by an instructional pamphlet.Hide
Description:Good. Light shelf wear and minimal interior marks. Millions of...Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Green Earth Books is the name you can trust, guaranteed. Spend Less. Read More.
Description:Good. Only lightly used. Book has minimal wear to cover and...Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas.
Description:Good. Book shows a small amount of wear to cover and binding....Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Sail the Seas of Value.
Description:Fair. Millions of satisfied customers and climbing. Green Earth...Fair. Millions of satisfied customers and climbing. Green Earth Books is the name you can trust, guaranteed. Spend Less. Read More.
Description:5th edition Our goal with every sale is customer satisfaction,...5th edition Our goal with every sale is customer satisfaction, so please buy with confidence. Orders are shipped the same day or next day. This is a used book in good condition and may show some signs of use or wear.
My pardner gave the book a look see at the table of contents and gave out a pleased scream, and shook my hand so hard it almost came off my shoulder. The book had a few markings here and there, but otherwise it was in very good condition.
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