THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage ...Show synopsisTHE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change. Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to 'tip' at any time and if we want to understand how to confront and solve them we have to understand what those 'Tipping Points' are. In this revolutionary new study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a new way of viewing everyday experience and enables us to develop strategies for everything from raising a child to running a company.Hide synopsis
The Tipping Point: How Little Things Can Make a Big Difference (Back Bay Books) – Trade paperback (2002)
Trade paperback, Back Bay Books 2002
ISBN: 0316346624 ISBN-13: 9780316346627
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.Hide
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This book, along with Gladwell's "Blink" and "Outliers: The Story of Success" are outstanding reads and invoke memories of the first time I read Vance Packard's "The Hidden Persuaders" some forty years ago; the feeling that someone was sharing secrets that had always been kept from me about the world I live in. I'll read more of Malcolm Gladwell.
Another, looking at things from a different angle, pearl of wisdom from Malcolm Gladwell. This is the 3rd book from him that I have read and it is no less enjoyable than the other two. Learn how things become an epidemic, how a no name brand of shoes close to scrapping, but when worn by a few people in soho become a global phenomenon. Where 6 degrees of separation is from, work out if you know a Maven, Connector or a salesman. Why do some issues tip and others don't its all answered in the unique style of Malcolm. Read his other books too they are very enjoyable and not too heavy even though some of the concepts are.
Interesting how Gladwell divided gifted people into these three groups: Connectors, Mavens and Salespeople. I, for one, associate myself as a Maven, but I think my tendency is towards the Connectors type.
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