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ISBN: 0307357279 / ISBN-13: 9780307357274

Switch: How to Change Things When Change Is Hard

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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's ... Show synopsis

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  • Switch: How to Change Things When Change Is Hard (Random House Canada) – Hardcover (2010)
    by Dan Heath, Chip Heath

    Switch: How to Change Things When Change Is Hard

    Hardcover, Random House Canada
    2010
    English
    320 pages

    ISBN: 0307357279
    ISBN-13: 9780307357274

    Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller "Made to Stick." Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change ... Show more

  • 1. Hardcover, Random House Canada, 2010

    $130.07

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  • 2. Hardcover, Random House Canada, 2010

    $130.07

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    Description: New. Great customer service. You will be happy!

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