Switch: How to Change Things When Change Is Hard - Heath, Dan, and Heath, Chip

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller "Made to Stick." Psychologists have discovered that our minds are ruled by two different systems - the ...

Switch: How to Change Things When Change Is Hard 2010, Random House Canada

ISBN-13: 9780307357274

Hardcover

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