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ISBN: 0273718703 / ISBN-13: 9780273718703

Marketing Research

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Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level and is ... Show synopsis

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  • Marketing Research (Financial Times Prentice Hall) – Unknown binding (2011)
    by Alan Wilson

    Marketing Research

    Unknown binding, Financial Times Prentice Hall
    2011
    3rd Revised edition. Revised.
    432 pages

    ISBN: 0273718703
    ISBN-13: 9780273718703

    Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level and is core reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society. The book places research in the bigger picture of marketing and demonstrates how an understanding of marketing research is a key requirement of any effective marketing professional. The text integrates the ... Show more

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