Global Marketing: A Decision-Oriented Approach

by

Write The First Customer Review
Global Marketing: A Decision-Oriented Approach - Hollensen, Svend

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not ...

Global Marketing: A Decision-Oriented Approach 2010, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273726227

Paperback

Select
Global Marketing: A Decision-Oriented Approach 2007, Prentice Hall

ISBN-13: 9780273706786

Trade paperback

Select
Global Marketing: A Decision-Oriented Approach 2004, Prentice Hall

ISBN-13: 9780273678397

Trade paperback

Select