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ISBN: 0262620189 / ISBN-13: 9780262620185

Propaganda Technique in World War I

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A classic book on propaganda technique proposes a general theory of the strategy and tactics of propaganda.

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  • Propaganda Technique in World War I (MIT Press (MA)) – Trade paperback (1971)
    by Harold D Lasswell, Daniel Lerner

    Propaganda Technique in World War I

    Trade paperback, MIT Press (MA)
    1971
    English
    Revised ed.
    268 pages

    ISBN: 0262620189
    ISBN-13: 9780262620185

    This classic book on propaganda technique focuses on American, British, French, and German experience in World War I. The book sets forth a simple classification of various psychological materials used to produce certain specific results and proposes a general theory of strategy and tactics for the manipulation of these materials.In an introduction (coauthored by Jackson A. Giddens) written for this edition, Harold Lasswell notes that this study was partially an exercise in the discovery of appropriate theory. It raised the ... Show more

  • 1. Trade paperback, MIT Press (MA), 1971

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