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ISBN: 0262580519 / ISBN-13: 9780262580519

White Towers

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The reissue of a classic MIT Press title first published almost thirty years ago tracing the theme and variations in the architecture of the White ... Show synopsis

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  • White Towers (MIT Press (MA)) – Trade paperback (1981)
    by Paul Hirshorn, Steven Izenour

    White Towers
    Cover may not depict edition offered for sale

    Trade paperback, MIT Press (MA)
    1981
    English
    200 pages

    ISBN: 0262580519
    ISBN-13: 9780262580519

    Today's dominant fast-food franchises spend millions to persuade us that they do it all for us, that we can have it our way. White Tower, the pioneering hamburger chain founded in 1926, never felt the need for this kind of advertising; it depended on its instantly recognizable building to say it all. Those gleaming white ("clean"), well-lighted ("always open"), streamlined ("fast and efficient"), human-scaled ("friendly") structures were three-dimensional billboards for their franchise, capped by an actual white tower often ... Show more

  • 1. Trade paperback, MIT Press (MA), 1981

    $51.46

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    Description: New. Buy with confidence. Excellent Customer Service & Return...

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  • 2. Trade paperback, MIT Press (MA), 1981

    $135.54

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    Condition:
    New

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    Description: New.

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  • 3. Trade paperback, MIT Press (MA), 1981

    $135.54

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    Condition:
    New

    Ships from:
    NY, USA

    Description: New. Great customer service. You will be happy!

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