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ISBN: 0231115180 / ISBN-13: 9780231115186

Lead Us Into Temptation: The Triumph of American Materialism

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Twitchell embarks on an insightful, fearless, and funny exploration of two of the central themes of modern American culture -- materialism and ... Show synopsis

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  • Lead Us Into Temptation: The Triumph of American Materialism (Columbia University Press) – Hardcover (1999)
    by James B Twitchell

    Lead Us Into Temptation: The Triumph of American Materialism

    Hardcover, Columbia University Press
    1999
    English
    310 pages

    ISBN: 0231115180
    ISBN-13: 9780231115186

    Coke adds life. Just do it. Yo quiero Taco Bell. We live in a commercial age, awash in a sea of brand names, logos, and advertising jingles -- not to mention commodities themselves. Are shoppers merely the unwitting stooges of the greedy producers who will stop at nothing to sell their wares? Are the producers' powers of persuasion so great that resistance is futile? James Twitchell counters this assumption of the used and abused consumer with a witty and unflinching look at commercial culture, starting from the simple ... Show more

  • 1. Hardcover, Columbia University Press, 1999

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  • 2. Hardcover, Columbia University Press, 1999

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