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ISBN: 0230532594 / ISBN-13: 9780230532595

An Introduction to Behavioral Economics

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An Introduction to Behavioral Economics offers a comprehensive, rigorous, and up-to-date introduction to what is one of the most rapidly advancing ... Show synopsis

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  • An Introduction to Behavioral Economics (Palgrave MacMillan) – Trade paperback (2007)
    by Nick Wilkinson

    An Introduction to Behavioral Economics

    Trade paperback, Palgrave MacMillan
    2007
    English
    511 pages

    ISBN: 0230532594
    ISBN-13: 9780230532595

    Why is the return on stocks so much higher on average than the return on bonds? Why is a worker delighted to hear she is going to get a 10% raise in salary, and then furious to find out that a colleague is going to get 15%? Behavioral economics is one of the most influential and dynamic areas in economics today. Applying insights from psychological science to economic models in order to better understand economics decision making, the behavioral perspective has provided important new ways for economists to understand why ... Show more

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