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ISBN: 0205770886 / ISBN-13: 9780205770885

Public Relations: Strategies and Tactics

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Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real ... Show synopsis

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  • Public Relations: Strategies and Tactics (Allyn & Bacon) – Hardcover (2011)
    by Dennis L. Wilcox, Glen T. Cameron

    Public Relations: Strategies and Tactics

    Hardcover, Allyn & Bacon
    2011
    10th Revised edition. Revised.
    624 pages

    ISBN: 0205770886
    ISBN-13: 9780205770885

    Comprehensive and current, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. It encourages student to actively engage in critical thinking, analysis, and problem solving. Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind ... Show more

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Reviews of Public Relations: Strategies and Tactics

Overall customer rating: 4.500
owleye

Jaw gaggi'n-eye poppi'n usefull

by owleye on Oct 9, 2009

My pardner gave the book a look see at the table of contents and gave out a pleased scream, and shook my hand so hard it almost came off my shoulder. The book had a few markings here and there, but otherwise it was in very good condition.

Palak

Wonderful Book

by Palak on Apr 6, 2009

Its a wonderrful book for the students as well as for those who want to build a career into public relations.

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