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ISBN: 0205693059 / ISBN-13: 9780205693054

The Media of Mass Communication

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People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, ... Show synopsis

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  • The Media of Mass Communication (Allyn & Bacon) – Trade paperback (2010)
    by John Vivian

    The Media of Mass Communication

    Trade paperback, Allyn & Bacon
    2010
    English
    10th ed.
    480 pages

    ISBN: 0205693059
    ISBN-13: 9780205693054

    Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.

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Reviews of The Media of Mass Communication

Overall customer rating: 5.000
Monika

thorough, well organized

by Monika on Mar 6, 2014

There is a lot of information - starts from the history, connects to legal regulation then to deregulation. Divided into segments and within into Chapters breaks all the content into logical units.

Customer rating: 5 out of 5 5 out of 5
Would recommend?: Yes  1 out of 1
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