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ISBN: 020558148X / ISBN-13: 9780205581481

Public Relations: Strategies and Tactics

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Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real ... Show synopsis

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  • Public Relations: Strategies and Tactics (Allyn & Bacon) – Hardcover (2008)
    by Dennis L Wilcox, Glen T Cameron

    Public Relations: Strategies and Tactics

    Hardcover, Allyn & Bacon
    2008
    English
    9th ed.
    612 pages

    ISBN: 020558148X
    ISBN-13: 9780205581481

    Comprehensive and current, Public Relations: Strategies and Tactics, Ninth Edition helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. Public Relations: Strategies and Tactics combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in ... Show more

  • 1. Hardcover, Allyn & Bacon, 2008

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Reviews of Public Relations: Strategies and Tactics

Overall customer rating: 4.500
owleye

Jaw gaggi'n-eye poppi'n usefull

by owleye on Oct 9, 2009

My pardner gave the book a look see at the table of contents and gave out a pleased scream, and shook my hand so hard it almost came off my shoulder. The book had a few markings here and there, but otherwise it was in very good condition. More

Palak

Wonderful Book

by Palak on Apr 6, 2009

Its a wonderrful book for the students as well as for those who want to build a career into public relations. More

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