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This up-to-date, engaging presentation of the mass media helps readers use the media to teach the media and explore its excitement, complexity, and ...Show synopsisThis up-to-date, engaging presentation of the mass media helps readers use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites readers as they explore the ever-changing subject of mass communication. "The Media of Mass Communication "places a strong emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The coverage of media literacy, at the core of Vivian's text since the first edition, has been enhanced with two new features that push students to think critically. The three part-organization-the media, media messages, and media issues-provides a framework for readers to understand the big picture behind today's media issues. "Media Technology" boxes demystify the techo-changes rampant in today's media; "Media People" boxes profile key figures in media industries; "Media Databank" boxes display media facts and data; "Media Timeline" boxes place key media events in historical perspective; "Media Online" boxes provide URLs for related Web sites. Media literacy, global mass media, media effects, radio, TV, film, books, newspapers, magazines, the Internet, media entertainment, media ethics, media law, public relations, advertising, Anyone interested in the media (movies, journalism, film, broadcasting, newspapers, books, etc.) or anyone interested in pursuing a career in those fields.Hide synopsis
This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites students as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media ...Show moreThis up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites students as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The three part-organization-the media, media messages, and media issues-provides a framework for students to understand the big picture behind today's media issues.Hide
Description:Book shows a small amount of wear-very good condition! Selection...Book shows a small amount of wear-very good condition! Selection as wide as the Mississippi.
Description:Good. Book has some visible wear on the binding, cover, pages....Good. Book has some visible wear on the binding, cover, pages. Biggest little used bookstore in the world!
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Description:Fair. A tradition of southern quality and service. All books...Fair. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.
Description:FREE TRACKING/DELIVERY CONFIRMATION ON ALL ORDERS! ! A great...FREE TRACKING/DELIVERY CONFIRMATION ON ALL ORDERS! ! A great value for the avid reader! GOOD can range from a well cared for book in great condition to average with signs of slight wear. Overall, All text in great shape! Ships Safe, Secure, & Fast! 100% MONEY BACK GUARANTEE!
Description:Good. Great reading material, may show signs of wear. Ship fast,...Good. Great reading material, may show signs of wear. Ship fast, satisfaction guaranteed. Your generous support helps us change lives. Thanks for your order!
