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ISBN: 020549370X / ISBN-13: 9780205493708

The Media of Mass Communication

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People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, ... Show synopsis

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  • The Media of Mass Communication (Allyn & Bacon) – Trade paperback (2007)
    by John Vivian

    The Media of Mass Communication

    Trade paperback, Allyn & Bacon
    2007
    English
    8th 2008 Update ed.
    516 pages

    ISBN: 020549370X
    ISBN-13: 9780205493708

    This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites students as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media ... Show more

  • 1. Trade paperback, Allyn & Bacon, 2007

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Reviews of The Media of Mass Communication

Overall customer rating: 5.000
Monika

thorough, well organized

by Monika on Mar 6, 2014

There is a lot of information - starts from the history, connects to legal regulation then to deregulation. Divided into segments and within into Chapters breaks all the content into logical units. More

Customer rating: 5 out of 5 5 out of 5
Would recommend?: Yes  1 out of 1
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