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ISBN: 0205029582 / ISBN-13: 9780205029587

The Media of Mass Communication

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People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, ... Show synopsis

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  • Media of Mass Communication (Pearson) – Paperback (2012)
    by John Vivian

    Media of Mass Communication

    Paperback, Pearson
    2012
    11th Revised edition. Revised.
    504 pages

    ISBN: 0205029582
    ISBN-13: 9780205029587

    Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

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Reviews of The Media of Mass Communication

Overall customer rating: 5.000
Monika

thorough, well organized

by Monika on Mar 6, 2014

There is a lot of information - starts from the history, connects to legal regulation then to deregulation. Divided into segments and within into Chapters breaks all the content into logical units.

Customer rating: 5 out of 5 5 out of 5
Would recommend?: Yes  1 out of 1
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