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ISBN: 0199696454 / ISBN-13: 9780199696451

Ambush Marketing and Brand Protection: Law and Practice

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Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual ... Show synopsis

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  • Ambush Marketing and Brand Protection: Law and Practice (Oxford University Press, USA) – Hardcover (2012)
    by Phillip Johnson

    Ambush Marketing and Brand Protection: Law and Practice

    Hardcover, Oxford University Press, USA
    2012
    English
    2nd Revised ed.
    464 pages

    ISBN: 0199696454
    ISBN-13: 9780199696451

    Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics), this book gives comprehensive and detailed coverage of ambush marketing. Also considered are the areas of law which can be used to ... Show more

  • 1. Hardcover, Oxford University Press, USA, 2012

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