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ISBN: 0138157189 / ISBN-13: 9780138157180

Marketing: An Introduction


Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning ... Show synopsis

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Reviews of Marketing: An Introduction

Overall customer rating: 4.500
Sharon Z

It's a textbook

by Sharon Z on Oct 15, 2011

Keep in mind, this is a textbook which reduces the positive image a bit. You get it because that's the one the professor chose.

Customer rating: 5 out of 5 5 out of 5
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