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Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make ...Show synopsisLearn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.Hide synopsis
Description:Good. Shows some signs of wear, and may have some markings on...Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
Description:Shipped within 24 hours. 100% Refund Guaranteed. Good copy with...Shipped within 24 hours. 100% Refund Guaranteed. Good copy with average wear. Comes with dust jacket if published with one-DJ may have some tears and rubbing.
Description:Satisfaction Guaranteed. Shipped quickly. 1980. Hardcover. 1st,...Satisfaction Guaranteed. Shipped quickly. 1980. Hardcover. 1st, 4th ptg Ed. Used, good. Text pages show modest aging/yellowing. Cover has some rubbing. Cover has some edge wear. Small tears/creases on spine/cover. TEXTBOOK with usual wear/markings/highlighting/notes.
Description:Good. Shows some signs of wear, and may have some markings on...Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
Description:Good. Good. No dust jacket as issued. Highlighting/underlining....Good. Good. No dust jacket as issued. Highlighting/underlining. hardcover textbook; solid binding; marking/underlining within text; water marks on page bottoms; VB114.
Description:Good. 0137015577. Great Value. Prompt delivery with tracking....Good. 0137015577. Great Value. Prompt delivery with tracking. Satisfaction guaranteed.; 700 pages.
Description:Good. [ No Hassle 30 Day Returns ][ Underlining/Highlighting:...Good. [ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Writing: SOME ] [ Edition: First ] Publisher: Prentice Hall Pub Date: 7/1/1980 Binding: Hardcover Pages: 700.
Description:Good. No dust jacket. Highlighting/underlining. highlighting in...Good. No dust jacket. Highlighting/underlining. highlighting in book. 728 p. in various pagings: ill.; 24 cm. Includes Illustrations. Includes bibliographical references and indexes.
something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.
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