Study Guide for Principles of Marketing - Kotler, Philip, and Armstrong, Gary

Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative ...

Study Guide for Principles of Marketing 2011, Prentice Hall, Upper Saddle River

ISBN-13: 9780132167208

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Study Guide for Principles of Marketing 2009, Prentice Hall, Upper Saddle River

ISBN-13: 9780136080756

Paperback

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