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Marketing - Armstrong, Gary, and Kotler, Philip

For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value--creating it and capturing it--drives every effective marketing strategy. The ... Read More

Marketing 2012, Prentice Hall, Upper Saddle River

ISBN-13: 9780132744034

Hardcover

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