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ISBN: 0132744031 / ISBN-13: 9780132744034

Marketing

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For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for ... Show synopsis

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  • Marketing (Prentice Hall) – Hardcover (2012)
    by Gary Armstrong, Philip Kotler

    Marketing

    Hardcover, Prentice Hall
    2012
    11th edition.
    672 pages

    ISBN: 0132744031
    ISBN-13: 9780132744034

    For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value--creating it and capturing it--drives every effective marketing strategy. The eleventh edition reflects the latest trends in marketing, including new coverage on the shifting consumer/marketing relationship, marketing in an uncertain economy, and the latest ... Show more

  • 1. Hardcover, Prentice Hall, 2012

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    Description: Fair. 672 p. Illustrations. Intended for college/higher...

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  • 2. Hardcover, Prentice Hall, 2012

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    Description: Good. Paperback. Instructor Edition: Same as student edition...

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  • 3. Hardcover, Prentice Hall, 2012

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    Condition:
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    Description: Fair. 672 p. Illustrations. Intended for college/higher...

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  • 4. Hardcover, Prentice Hall, 2012

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  • Marketing: an Introduction, By Armstrong, 11th Global Edition

    5. Prentice Hall, 2012

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    Description: Fine. Paperback. Instructor Edition: Same as student edition...

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  • 7. Prentice Hall, 2012

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    Description: Very good. Paperback. International Edition: Has minor wear and...

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  • 9. Hardcover, Prentice Hall, 2012

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    Description: Good. 11th edition. This large paperback shows some cover wear...

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  • 10. Hardcover, Prentice Hall, 2012

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