Find Your Next Favorite Book
Save up to $20
Our Money-Back Guarantee

ISBN: 0131871528 / ISBN-13: 9780131871526

Strategic Marketing Problems: Cases and Comments

by

Designed for senior level undergraduate or MBA courses in marketing management, strategic management and advanced or applied marketing managment, ... Show synopsis

Find your copy

Buy it from  $2.00
Buy new from  $16.55
Collectible from  $6.98

Change currency
  • Strategic Marketing Problems: Cases and Comments (Prentice Hall) – Hardcover (2006)
    by Roger A Kerin, Robert A Petersen

    Strategic Marketing Problems: Cases and Comments

    Hardcover, Prentice Hall
    2006
    English
    11th ed.
    722 pages

    ISBN: 0131871528
    ISBN-13: 9780131871526

    This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity ... Show more

  • 1. Hardcover, Prentice Hall, 2006

    $2.00
    List price: $204.00
    You save: $202.00 (99%)

    Add to Cart

    Condition:
    Good

    Ships from:
    IN, USA

    Description: Good. Former Library book. Shows some signs of wear, and may...

    Show details
  • 2. Hardcover, Prentice Hall, 2006

    $3.64
    List price: $204.00
    You save: $200.36 (98%)

    Add to Cart

    Description: Fair. Creased cover and spine, used sticker on spine, minor...

    Show details
  • 3. Hardcover, Prentice Hall, 2006

    $3.75
    List price: $204.00
    You save: $200.25 (98%)

    Add to Cart

    Condition:
    Fair

    Ships from:
    TX, USA

    Description: Fair. Book selection as BIG as Texas.

    Show details
  • 4. Hardcover, Prentice Hall, 2006

    $6.98
    List price: $204.00
    You save: $197.02 (97%)

    Add to Cart

    Description: Fair. Contains some highlighting and notes; Cover has wear with...

    Show details
  • 5. Hardcover, Prentice Hall, 2006

    $7.99
    List price: $204.00
    You save: $196.01 (96%)

    Add to Cart

    Condition:
    Good

    Ships from:
    TX, USA

    Description: Good. Connecting readers with great books since 1972. Used books...

    Show details
  • 6. Hardcover, Prentice Hall, 2006

    $9.50
    List price: $204.00
    You save: $194.50 (95%)

    Add to Cart

    Description: Used book in very good condition. Used items may or may not...

    Show details
  • 7. Hardcover, Prentice Hall, 2006

    $10.99
    List price: $204.00
    You save: $193.01 (95%)

    Add to Cart

    Condition:
    Good

    Ships from:
    SC, USA

    Description: Good. Strategic Marketing Problems: Cases and Comments (11th...

    Show details
  • 8. Hardcover, Prentice Hall, 2006

    $13.75
    List price: $204.00
    You save: $190.25 (93%)

    Add to Cart

    Description: Good. Domestic Media Mail shipping ONLY. 100% of this purchase...

    Show details
  • 9. Hardcover, Prentice Hall, 2006

    $16.55
    List price: $204.00
    You save: $187.45 (92%)

    Add to Cart

    Condition:
    New

    Ships from:
    OK, USA

    Description: New. New 8th edition. new text.

    Show details

Reviews of Strategic Marketing Problems: Cases and Comments

Write this item's first Alibris review Review it now

Discussions about Strategic Marketing Problems: Cases and Comments

Start a new discussion
  1. What's on your mind? Review post guidelines

Join Today!

Share your ideas with other community members

Create account

Already a member?

Log in now

Subjects related to Strategic Marketing Problems: Cases and Comments

Get $300 in coupons and other goodies. Sign up for newsletter No, thank you.

You're signed up (and we you). Watch for our Welcome e-mail and your first coupon. Thanks!