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ISBN: 0131449680 / ISBN-13: 9780131449688

Marketing: Real People, Real Choices


Real people, real choices--give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from ... Show synopsis

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Reviews of Marketing: Real People, Real Choices

Overall customer rating: 4.000

Easy to follow

by h0tr0d on Jul 11, 2013

As I stated, it was easy to follow. The author's anecdotes while cheesy do make you chuckle sometimes and I always learned better with humorous associations.


Good for students

by bejuliana on May 28, 2009

this is good for students because its not dry and is easy to read. Really only for begining marketers because it goes in depth to the basics, not anything else.

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