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ISBN: 0131088300 / ISBN-13: 9780131088306

Principles of Marketing

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  • Principles of Marketing (with Free Marketing Updates Access Code Card) (Prentice Hall) – Unknown binding (2003)
    by Philip Kotler, Gary Armstrong

    Principles of Marketing (with Free Marketing Updates Access Code Card)

    Unknown binding, Prentice Hall
    2003
    English
    10th ed.

    ISBN: 0131088300
    ISBN-13: 9780131088306

    For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, ... Show more

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Reviews of Principles of Marketing

Overall customer rating: 4.000
vr408

Good Book

by vr408 on Feb 28, 2011

Very informational book. Good for College Student.

chimpan74

Good

by chimpan74 on Aug 26, 2010

Good book. Good examples and cases. Great explanations. Recommended.

DLEHSD

good general text

by DLEHSD on Jul 29, 2008

something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.

Customer rating: 4 out of 5 4 out of 5
Would recommend?: Yes  1 out of 1
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