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ISBN: 0130173924 / ISBN-13: 9780130173928

Services Marketing: People, Technology, Strategy

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For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors ... Show synopsis

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  • Services Marketing: People, Technology, Strategy (Prentice Hall) – Hardcover (2000)
    by Christopher H Lovelock

    Services Marketing: People, Technology, Strategy

    Hardcover, Prentice Hall
    2000
    English
    4th ed.
    717 pages

    ISBN: 0130173924
    ISBN-13: 9780130173928

    For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.

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