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ISBN: 0130122173 / ISBN-13: 9780130122179

Marketing Management

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For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in ... Show synopsis

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  • Marketing Management (Prentice Hall) – Hardcover (1999)
    by Philip Kotler, Ph.D. (Preface by)

    Marketing Management

    Hardcover, Prentice Hall
    1999
    English
    10th Millennium ed.
    784 pages

    ISBN: 0130122173
    ISBN-13: 9780130122179

    For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change ... Show more

  • 1. Hardcover, Prentice Hall, 1999

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    Description: Fine. Nearly brand new book that shows only slight signs of...

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  • 2. Hardcover, Prentice Hall, 1999

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    Description: Fine. Almost in new condition. Book shows only very slight...

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  • 3. Hardcover, Prentice Hall, 1999

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    Description: Very good. Light wear to edges and pages. Cover and spine show...

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  • 4. Hardcover, Prentice Hall, 1999

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  • 5. Hardcover, Prentice Hall, 1999

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    Description: Good. Book shows minor use. Cover and Binding have minimal wear...

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  • 6. Hardcover, Prentice Hall, 1999

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  • 7. Hardcover, Prentice Hall, 1999

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  • 8. Hardcover, Prentice Hall, 1999

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  • 9. Hardcover, Prentice Hall, 1999

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  • 10. Hardcover, Prentice Hall, 1999

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Reviews of Marketing Management

Overall customer rating: 4.715
IC
by IC on Feb 24, 2011

Very good book for a Master degree. Excellent vendor service.

Keila U

very fast shipping and excellent book

by Keila U on Sep 9, 2010

Great service, great shipping ... I would recommend this seller.

KatieLynn12

In good shape, thanks!

by KatieLynn12 on Jun 3, 2010

Good shape of the book, came two days after I ordered it (it was shipped ground) and I couldn't be more pleased at the price. Great job!

scoobygirl

good for school

by scoobygirl on Oct 1, 2009

over all this book is simple to understand - not too much fancy wording :) - if your teacher picks this book you will be ok. not really a casual fun reading but you cant have everything in school books.

Suzanne40

A handy good resource

by Suzanne40 on Feb 6, 2009

Marketing Management: This book by Philip Kotler describes the complex marketplace of all its facets, with many real life examples, pictures, graphs and other illustrations which helped me to understand all the relevant terms in simple easy words. I didn't have to struggle to understand what marketing management is and all about.I am looking forward to read its future editions.

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Discussions about Marketing Management

jarrett a

Slow service

Please dont buy anything from a seller by the name of westbook. I've emailed this seller numerous times in regards to me not receiving this textbook that was suppose to be shipped on December 4, 2010. Hopefully Alibris will either give me a refund or hunt this seller down and hold him accountable

1 reply »
Last: 2011-01-03 17:34:19.103
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