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ISBN: 009950569X / ISBN-13: 9780099505693

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

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What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their ... Show synopsis

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  • Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck (Arrow Books Ltd) – Mass-market paperback (2008)
    by Dan Heath, Chip Heath

    Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

    Mass-market paperback, Arrow Books Ltd
    2008
    336 pages

    ISBN: 009950569X
    ISBN-13: 9780099505693

    What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the fascinating outcome of their painstaking research.Packed full of case histories and ... Show more

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