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In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. ...Show synopsisIn this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. This leading text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. Cateora helps students to see the cultural and environmental uniqueness of any nation or region. This edition provides a particular focus on the changing dynamics in the Asia Pacific region and their importance in the wider global context. The second edition includes greater coverage of digital marketing, social and interactive marketing. For example, Sri Lankan farmers connecting to markets via mobile phones, Indonesia and intellectual property rights violations and how high fashion is harnessing the internet to become more accessible. It also benefits from increased focus on ethics and sustainability as well as more content relating to emerging markets as a direct result of market feedback.Hide synopsis
International Marketing (Irwin/McGraw-Hill) – Unknown binding (2012)
by
Philip R Cateora, Mary C Gilly, John L Graham
Unknown binding, Irwin/McGraw-Hill 2012
English
16th ed.
736 pages
ISBN: 0077642295 ISBN-13: 9780077642297
Binder Ready Loose-Leaf Text - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that's three whole punched and made available at a discount to students.Binder Ready Loose-Leaf Text - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that's three whole punched and made available at a discount to students.Hide
Description:Good. 0077642295 Item in good condition and has highlighting...Good. 0077642295 Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental matierials such as CD's, info-trac etc...
Description:New. Loose leaf - sheets & binder. 736 p. In Stock. 100% Money...New. Loose leaf - sheets & binder. 736 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Description:Fine. Loose leaf - sheets & binder. 736 p. In Stock. 100% Money...Fine. Loose leaf - sheets & binder. 736 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
