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ISBN: 0077403894 / ISBN-13: 9780077403898

Introduction to Mass Communication: Media Literacy and Culture

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This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and ... Show synopsis

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  • Introduction to Mass Communication: Media Literacy and Culture (McGraw-Hill Humanities/Social Sciences/Languages) – Trade paperback (2012)
    by Stanley J Baran

    Introduction to Mass Communication: Media Literacy and Culture

    Trade paperback, McGraw-Hill Humanities/Social Sciences/Languages
    2012
    English
    7th Updated ed.
    449 pages

    ISBN: 0077403894
    ISBN-13: 9780077403898

    Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given ... Show more

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Reviews of Introduction to Mass Communication: Media Literacy and Culture

Overall customer rating: 4.500
SweetSal

NICE!

by SweetSal on Oct 14, 2010

I got an almost new book at a great price! And the delivery was prompt.

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