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ISBN: 0077107950 / ISBN-13: 9780077107956

Services Marketing: Integrating Customer Focus Across the Firm

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European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the ... Show synopsis

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  • Services Marketing: Integrating Customer Focus Across the Firm (McGraw Hill Higher Education) – Paperback (2008)
    by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner

    Services Marketing: Integrating Customer Focus Across the Firm

    Paperback, McGraw Hill Higher Education
    2008
    576 pages

    ISBN: 0077107950
    ISBN-13: 9780077107956

    European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This European edition provides students with a complete introduction to the unique marketing challenges that services present. Guiding students to recognize and understand these special characteristics, the text also explores frameworks for developing and implementing service strategies for competitive advantage across a wide array of industries. European examples, ... Show more

  • 1. Paperback, McGraw Hill Higher Education, 2008

    $113.55

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  • 2. Paperback, McGraw Hill Higher Education, 2008

    $172.98

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  • 3. Paperback, McGraw Hill Higher Education, 2008

    $172.98

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    Ships from:
    NY, USA

    Description: New. Great customer service. You will be happy!

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