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ISBN: 007352994X / ISBN-13: 9780073529943

International Marketing

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In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. ... Show synopsis

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  • International Marketing (Irwin/McGraw-Hill) – Hardcover (2010)
    by Philip R Cateora, Mary C Gilly, John L Graham

    International Marketing

    Hardcover, Irwin/McGraw-Hill
    2010
    English
    15th ed.
    622 pages

    ISBN: 007352994X
    ISBN-13: 9780073529943

    Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events ... Show more

  • 1. Hardcover, Irwin/McGraw-Hill, 2010

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  • 2. Hardcover, Irwin/McGraw-Hill, 2010

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  • 3. Hardcover, Irwin/McGraw-Hill, 2010

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  • 6. Hardcover, Irwin/McGraw-Hill, 2010

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    Description: Good. Connecting readers with great books since 1972. Used books...

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  • 9. Hardcover, Irwin/McGraw-Hill, 2010

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  • 10. Hardcover, Irwin/McGraw-Hill, 2010

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    Description: Fair. NO CD; No Access Code; Significant highlighting, markings...

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