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ISBN: 0073135690 / ISBN-13: 9780073135694

Contemporary Advertising

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"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is ... Show synopsis

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  • Contemporary Advertising (McGraw-Hill Companies) – Hardcover (2007)
    by William F Arens

    Contemporary Advertising

    Hardcover, McGraw-Hill Companies
    2007
    English
    10th ed.

    ISBN: 0073135690
    ISBN-13: 9780073135694

    "Contemporary Advertising, 10/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author, Bill Arens continues to address the importance of Integrated ... Show more

  • 1. Hardcover, McGraw-Hill Companies, 2007

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  • 2. Hardcover, McGraw-Hill Companies, 2007

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  • 3. Hardcover, McGraw-Hill Companies, 2007

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  • 4. Hardcover, McGraw-Hill Companies, 2007

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    Description: Good. Shows some signs of wear, and may have some markings on...

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  • 5. Hardcover, McGraw-Hill Companies, 2007

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    Condition:
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    Description: Acceptable. Shows definite wear, and perhaps considerable...

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  • 6. Hardcover, McGraw-Hill Companies, 2007

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    Description: Acceptable. Shows definite wear, and perhaps considerable...

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  • 7. Hardcover, McGraw-Hill Companies, 2007

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  • 8. Hardcover, McGraw-Hill Companies, 2007

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  • 9. Hardcover, McGraw-Hill Companies, 2007

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Reviews of Contemporary Advertising

Overall customer rating: 5.000
GEORGE B

All about advertising

by GEORGE B on Aug 9, 2011

"Contemporary Advertising" is a comprehensive book about what is advertising in its various forms. It distinguishes from other books about advertising through readability; it is not just a dry manual, it is written with style and has many stories. Also, it makes us understand how advertising ... More

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